Introduction
FAQs
If you don't see an answer to your questions here, please make sure to email us at support@bestieapp.co.
How is this different from any other post purchase survey builder?
Bestie functions very similar to other post-purchase survey tools you have worked with or seen. Here are some key features Bestie has that most other survey builders do not:
- Multiple follow up questions
- Creative Ad Recall (integrates with Meta and TikTok)
- Multi-media importing (images and videos)
- Survey rotation
- A/B testing
- Incentive offerings
- Drag and drop survey builder
How is this different from a Triple Whale or other 3rd-party attribution?
Triple Whale and other 3rd-party attribution tools use pixel and cookie data to track user behaviors. Bestie uses 1st-party data or zero-party data, meaning direct responses from customers to collect data. This helps brands better connect dots between first touch attribution and last touch. Bestie is not meant to replace 3rd-party attribution tools. It is meant to enhance and bring even more insights to a brand.
What does zero-party data mean?
A direct customer response rather than a software collecting data points to deliver insights.
What are average survey completion rates?
- 30%-40% start rate w/out an incentive. 50% of starts complete the survey.
- 50%-60% start rate with an incentive. 60%-70% of starts with an incentive complete the survey.
Are there any limitations on non Shopify platforms?
Non Shopify platforms cannot create audiences based on product or customer purchase history.
Can Bestie be used for more than just attribution questions?
Yes we have a deep library of templates around NPS, product design, demographic, psychographic, motivation, and more. You can also customize and create your own survey from scratch.
What are your integrations?
- Klaviyo
- Zapier
- Meta
- TikTok
- Attentive
- Gorgias
- Triple Whale
Can this replace my 3rd-party attribution software?
Bestie is not meant to replace 3rd-party data, it is meant to enhance and fill in the gaps that pixel and cookie data (quantitative data) may not be able to collect.
Are there templates?
Bestie offers a variety of complete survey templates and single survey questions based on the following categories:
- Attribution
- CRO
- Product development
- Motivation
- Satisfaction (NPS)
- Psychographics
- Demographics
Can you only survey customers on the Thank You Page?
No, you can add it to any page you would like besides the checkout pages.
Do you have a list of questions you recommend asking?
What questions you ask your customers are dependent upon what you want to learn from them. That said, here is a list of starter questions we've found very helpful in prompting the right responses from your customers.
| Question | Question Type | Category | Response Options | Follow Up Question(s) |
|---|---|---|---|---|
| How did you hear about us? | single select | Attribution | Facebook, Instagram, TikTok, YouTube, Google search, Podcast, TV, Email, Text message, Friend/family | yes |
| What brought you to the store today? | single select | Attribution | Facebook, Instagram, TikTok, YouTube, Google search, Podcast, TV, Email, Text message, Friend/family | yes |
| How long have you known about us | single select | Attribution | Less than a month, Less than 3 months, Less than 6 months, Over a year | no |
| Where have you encountered our brand? | multi-select | Attribution | Facebook, Instagram, TikTok, YouTube, Google search, Podcast, TV, Email, Text message, Friend/family | yes |
| What products would you like to see us create? | multi-select | Product Development | [Brand to decide] | yes, no |
| What [insert product element] would you prefer? | multi-select | Product Development | [Brand to decide] | yes, no |
| Which of our products do you use the most? | multi-select | Product Development | [Brand to decide] | yes, no |
| Why did you purchase this product? | single select | Motivation | [Brand to decide] | no |
| Why do you shop with [insert brand name]? | single select | Motivation | [Brand to decide] | yes, no |
| What is most important to you? | single select | Motivation | [Brand to decide] | yes, no |
| Who was this purchase for? | single select | Motivation | Myself, Friend/family | yes |
| Which brand were you using before [insert brand name]? | single select | Motivation | [Brand to decide] | no |
| How does our pricing match your expectations? | single select | Motivation | Under priced, Over priced, As expected | yes |
| What brands did you consider before purchasing with us? | open-ended | CRO | [Brand to decide] | no |
| Did you encounter any problems when you placed your order? If yes, what was it? | open-ended | CRO | N/A | no |
| Was there anything on our website that confused you? If so, what? | open-ended | CRO | N/A | no |
| Was there any part of our store experience that was difficult to use? If so, what? | open-ended | CRO | N/A | no |
| What is your favorite brand? | open-ended | Psychographic | N/A | no |
| What is your favorite podcast? | open-ended | Psychographic | N/A | no |
| What kind of music do you listen to? | single select | Psychographic | Pop, Alternative rock, Hip Hop, R&B, Heavy metal, Classical, Reggae | no |
| What is your favorite Netflix series? | open-ended | Psychographic | N/A | no |
| What are your hobbies? | multi-select | Psychographic | Exercising, Reading, Playing instruments, Sports, Video games, Outdoors, Art, Traveling | yes, no |
| What is most important to you? | single select | Psychographic | [Brand to decide] | yes, no |
| What social media platform do you use the most? | single select | Psychographic | Facebook, Instagram, TikTok, Pinterest, YouTube, Snap, Twitch | yes, no |
| Who is your favorite influencer? | open-ended | Psychographic | N/A | no |
| When is your birthday? | open-ended | Psychographic | N/A | no |
| How old are you? | single select | Demographic | Under 18, 18 - 24, 25 - 34, 35 - 44, 45 - 64, 65+ | no |
| What is your gender? | single select | Demographic | Male, Female, Non-binary, Prefer not to say | no |
| What is your household income? | single select | Demographic | Less than $50K, $50K - 100K, $100K - $200K, $200K, None of you business | no |
| What state do you live in? | single select | Demographic | no | |
| Which of the following best describes your ethnicity? | single select | Demographic | Native American, Pacific Islander, Asian, Caucausian, Black or African American, Hispanic, Other | no |
| Which of these best describes your current employment status? | single select | Demographic | Employed full-time, Employed part-time, Self-employed, Stay-at-home parent, Student, Retired, Other | no |
| What is the highest form of education you've completed? | single select | Demographic | Some high school, High school degree, Technical or trade school graduate, Some college, Bachelores degree, Post-graduate degree | no |
| Which of these best describes your relationship status? | single select | Demographic | Single, In a relationship, Married, Divorced, Widowed, Prefer not to say | no |
| How would you rate your shopping experience? | single select | Satisfaction | Scale from 1 -10 | no |
| How likely are you to recommend us to a friend or family member? | single select | Satisfaction | Scale from 1 -10 | no |